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Strategic management is a 3 credit hour course that consists of the
analysis, decisions, and actions that organizations take to create
sustainable competitive advantages. The course examines a variety of
issues including environmental, competitor, and stakeholder
analysis; strategy formulation; and strategy implementation and
control. The roles of ethics, corporate governance, and global
issues are addressed.
Course Objectives:
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Communicate a
firm’s strategic vision by creating a clear and comprehensive
mission statement.
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Complete an
analysis of the external environment of a firm.
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Determine the
resources and capabilities of a firm.
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Integrate skills
acquired in finance, accounting, marketing, and MIS courses to
create a successful generic strategy.
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Identify the
strategic fit of the firm in its industry.
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Explain the
importance of culture and leadership on strategic
implementation.
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Determine
ethical strategic alternatives.
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